Specifically, I had a vision for a new product offering for our firm and my CEO liked the idea. After reading my proposal (product outline and development plan, financial projections, etc.) he gave me the "go ahead, a budget, some team support and cut my projected time frame down a little bit (to put the pressure on).
So far I have gone through 4.5 of the five steps of the planning process. Basically I've completed all parts of the plan except for evaluating the results. I plan to start the evaluation process on Thursday, March 26, 2009. On this date I plan to use a panel of five people (guinea pigs) to test the product and give me feedback. The five people I have chosen represent five different types of potential customers.
Since this is Version 1.0, and the product is an e-learning application, I am looking at the product as an ever-evolving work in progress. Right now, the goal is to get it "launchable" and to a level where we can sell it to high-end clients. We have differentiated ourselves significantly with this new model, and are confident that even though upgrades can be made we can still be competitive in a high-end market.
The only Step I had a hard time with was Step 3. In starting this process I had to terminate the relationship with the first web developer that I hired, which cost me over a week of valuable time. The big problem was that I didn't have a backup developer... A valuable lesson was learned here: I should have spent more quality time evaluating all possible scenarios.
It wasn't too big of a loss in this case. Someone recently reminded me though, "Your first loss is your cheapest."
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